Apple gears up for bumper China harvest

 

 

 

Customers wait outside a newly opened Apple Store in Zhengzhou, capital of central China’s Henan

Province, on January 10, 2015. Apple inaugurated its 13th directly-operated Apple Store in China

here on Saturday.   Photo by Li An

 

Customers try products at a newly opened Apple Store in Zhengzhou, capital of central China’s

Henan Province, on January 10, 2015. Apple inaugurated its 13th directly-operated Apple Store

in China here on Saturday.   Photo by Zhu Xiang

 

 

 

Apple gears up

for bumper China harvest

 

By Huang Yan

 

Apple Inc. is greatly speeding up market expansion in China by opening five new stores in roughly five weeks.

“We are opening five new stores before the Chinese New Year this year. Four of the stores are in brand new cities for us,” Angela Ahrendts, Apple’s senior vice president of retail and online stores, told Xinhua in a telephone interview.

The first of the five was in Zhengzhou, capital of central China’s Henan Province, last Saturday. West Lake Apple Store in Hangzhou, Zhejiang Province, near Shanghai, is scheduled to open on January 24.

The Spring Festival, or the Chinese lunar New Year, falls on February 19 this year. It is regarded as the most vibrant shopping season for 1.3 billion Chinese people.

The new stores will bring the number in China to 20, a great leap since the first store opened its doors in Beijing in 2008.

Apple CEO Tim Cook said last October that the company will increase the number of retail outlets in China to 40 within two years.

Ahrendts said Apple is hiring in China. The biggest challenge she sees is keeping up with demand while providing the same global customer service standards. She would not say where the other three other stores will be, but Apple’s China website lists store jobs in 15 places, including Anhui, Guizhou, Hebei, Inner Mongolia, Shandong, Shanxi and Tianjin, none of which currently have Apple stores. One store in Shanghai is the busiest globally, receiving more than 25,000 visitors a day.

Apple China has increased its service staff by 75 percent since 2012 with over 3,700 retail employees now in Greater China. ( Expansion in China, Apple’s second largest market, is testament to the Apple’s commitment. As Ahrendts put it, “China is a huge and important market for every global company today.”

Apple is exploiting the Chinese market in both physical and virtual ways: Online orders were up more than 80 percent in 2014.

“The fastest growing store for us is the Apple Online Store in China,” she said.

Almost half of China’ s population, 632 million people, are Internet users. Theoretically all of them could be visitors to Apple’s online store.

Apple is expected to report its quarterly returns on January 27. Estimates from some institutional investors show that more than one third of total shipments went to China.

 

 

 

 

 

 

 

Share


399 Comments

  1. Grupo Coral wrote:

    I am extremely inspired together with your writing abilities as well as with
    the structure in your blog. Is this a paid topic or did you customize it yourself?
    Anyway stay up the nice high quality writing, it is uncommon to
    see a nice weblog like this one nowadays..

  2. Great post. I used to be checking continuously this blog and I’m impressed!
    Very useful info specially the remaining part :) I maintain such information much.
    I was seeking this certain information for a very lengthy time.
    Thanks and best of luck.

  3. Hey there! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good success. If you know of any please share.
    Kudos!

  4. Wow! Finally I got a web site from where I
    know how to in fact obtain helpful data concerning my study and knowledge.

  5. Nice blog here! Also your website loads
    up very fast! What host are you using? Can I get your affiliate
    link to your host? I wish my website loaded up as quickly as yours lol

  6. Grupo Coral wrote:

    Excellent blog you have here.. It’s hard to find quality writing like
    yours these days. I really appreciate people like you! Take care!!

  7. Grupo Coral wrote:

    I always emailed this website post page to all my contacts, since if like to read it after that my contacts
    will too.

  8. You are so interesting! I don’t think I have read a single thing like that before.

    So nice to discover someone with a few unique
    thoughts on this topic. Seriously.. many thanks for starting this up.
    This web site is one thing that is needed on the web, someone with a little originality!

  9. game ps4 wrote:

    Remarkable! Its genuinely remarkable paragraph, I have got much clear idea on the topic
    of from this article.

  10. Hello to all, since I am genuinely eager of reading this website’s
    post to be updated daily. It carries nice material.

  11. Hi there, just became aware of your blog through Google, and found
    that it is truly informative. I’m going to watch out for brussels.
    I’ll appreciate if you continue this in future. Numerous people will
    be benefited from your writing. Cheers!

  12. This design is incredible! You definitely know how to
    keep a reader amused. Between your wit and your videos, I was
    almost moved to start my own blog (well, almost…HaHa!) Excellent job.
    I really loved what you had to say, and more than that, how you presented it.
    Too cool!

  13. I know this web site offers quality based content and additional material, is there any other site which provides these stuff in quality?

  14. My partner and I stumbled over here different website and thought I might as well check things
    out. I like what I see so now i am following you.
    Look forward to finding out about your web page again.

  15. natalielise wrote:

    Every weekend i used to go to see this web site, because
    i want enjoyment, for the reason that this this web site conations genuinely good funny data too.
    pof natalielise

  16. Hi there are using WordPress for your blog platform? I’m new
    to the blog world but I’m trying to get started and create my own. Do you
    require any coding expertise to make your own blog? Any help would be really appreciated!

Leave a Reply

*