China’s advertisement companies increase 17.9 pct in 2013







>>  Chinese premier stresses protection of local chronicles

By Hu Longjiang

Chinese Premier Li Keqiang on Saturday of April 19 stressed better compilation and protection of local chronicles nationwide.

Local chronicles carry the long Chinese civilization and historical wisdom, and they help educate the people and provide experience for governance, Li said in a statement given at a meeting on Saturday of April 19.

Li thanked the staff working in the area for their efforts and encouraged them in their profession.

Local chronicles are documents recording the history of local places, which help provide a more accurate and comprehensive picture of Chinese history. They can also be used for the study of natural and social sciences.

Vice Premier Liu Yandong attended Saturday’s meeting, calling on local authorities to increase the public’s interest in the chronicles and see that they are widely read.








>>  China army wants more college students

By Hu Longjiang


File photo taken on February 10, 2012 shows a national defense student,

accompanied by a soldier, stands guard on an island in Qingdao,

east China’s Shandong Province.   Photo by Liu Jishun



File photo taken on July 14, 2009 shows Zhang Bo, a member of the first

group of female fighter pilots of the Chinese People’s Liberation Army

(PLA) Air Force in Beijing.   Photo by Wang Jianmin



China on Saturday of April 19 kicked off its army recruitment of 2014, focusing on recruiting youngsters with higher education background.

A ceremony was held in the Tsinghua University to encourage college students in Beijing to join the army. More than 2,000 college students swarmed into the campus to consult or enroll.

Wang Yaping, the second Chinese female astronaut entering space, appeared at the ceremony and called on college students to take the initiative to join the army and contribute to China’s building of a strong military.

The Ministry of National Defense have told recruit authorities to take in more college students than that in 2013. In municipalities and provincial capitals, only young people of high school or higher education background are accepted.

The young people can also enroll online through








>>  China’s advertisement companies increase 17.9 pct in 2013

By Jiang Xufeng and Zhang Xiaosong

The number of advertisement companies in China increased 17.9 percent in 2013 from the previous year to 445,000, according to the State Administration for Industry & Commerce (SAIC).

Employees working in the advertisement sector rose 20.4 percent in 2013 year on year to 2.62 million, said Gan Lin, deputy head of the SAIC.

China’s advertisement industry registered a relatively fast expansion in 2013, but the growth rates of advertisement companies and employees both decelerated from 2012, Gan said at an industry conference earlier this week.

Online advertisement companies’ business revenue soared 46.1 percent in 2013 year on year, faster than their traditional advertisement peers, SAIC figures showed.








>>  China raises alert against surging cancer crisis

By Cheng Lu, Li Yahong and Liang Saiyu

A week-long campaign was held in Beijing this week to boost public awareness of cancer prevention and control, addressing a growing health crisis the country cannot afford to ignore.

The Cancer Prevention Week, launched by the Chinese Anti-Cancer Association in 1995, falls on April 15 to 21 each year.

This year’s campaign urged people to improve disease prevention through a slew of activities, including online interviews, lectures and free physical examinations.

Cancer has been the top killer for Beijingers for seven consecutive years between 2007 and 2013, according to a report released by the municipal commission of health and family planning this week.

The National Cancer Registration Center estimated that about 3.5 million new cases of cancer are diagnosed annually, and 2.5 million die from the disease, said Chen Wanqing, deputy director of the center.

“Although Chinese people’s livelihood has improved, cancer incidence and mortality have also been on the rise,” he said.

Cancer has grown as a killer in China in past decades.

“In 1964, cancer ranked the fourth-biggest cause of death, while from 1970 to 1989, it ranked second, and data from 2007 showed that it had become the top killer for Chinese,” said Yang Gonghuan, former director of tobacco control at the Chinese Center for Disease Control and Prevention.

Unhealthy lifestyles are partly to blame for the rising incidence. “America has seen reduced lung cancer cases and mortality rate. Tobacco control is one of the main reasons,” he said during the ongoing campaign.

Scientific evidence has shown a healthy diet, reduction in smoking and drinking, and regular exercise can help prevent about 40 percent of cancers, according to Beijing City’s health and family planning commission.

Yang also pointed out that serious environmental pollution, especially air pollution, is linked to a high incidence of lung cancer.

On the other hand, public awareness of the risk in China remains extremely low. Cheng Shujun, professor of tumor studies with the Chinese Academy of Medical Sciences, stressed the importance of regular health checks and early detection of the disease.

“It is urgent to clarify some misunderstandings about cancer prevention and control among the Chinese, who usually spend enormous time and money curing illnesses at advanced stages rather than early on,” he said. “Early detection is the best treatment.”

“The cancer crisis will continue to rise with a growing and aging population in China. It is an uphill battle for the country and closely related to everyone,” Cheng said.








>>  Chinese manufacturers not counting on yuan depreciation for profits

By Sun Xiaozheng, Wang Pan and Lai Yuchen

Chinese manufacturers said they are not relying on a cheaper yuan for profits, despite criticism from the U.S. accusing China of controlling exchange rates to boost exports.

The Chinese yuan dropped 2.7 percent in the first quarter against the U.S. dollar, reversing several years of consistent gains.

“Regardless of depreciation or appreciation, the impact on us would be complex,” said Sun Shubao, a senior executive of Haier Group, one of China’s leading home appliance firms with 24 factories worldwide.

“The yuan’s depreciation will not boost our exports as people assume,” Sun said.

The general manager of Haier Overseas European Division said that, like many other international companies, Haier needs to transport products made in its Thailand factory to Europe, or from Indian factories to Africa.

“For Chinese manufacturers, we cannot simply rely on a cheaper currency to achieve growth,” Sun said.

In 2013, Haier’s global turnover reached 180.3 billion yuan (about 28.97 billion U.S. dollars), with profits over 10 billion yuan. According to statistics from market researcher Euromonitor, Haier has been ranked the world’s largest household appliance brand for five consecutive years.

Haier is among many other leading Chinese manufacturers attending the ongoing China Import and Export Fair who believe currency fluctuation is a normal phenomenon and should not be a cause for concern.

Zheng Baoquan, general manager of construction materials company Guizhou Spangle New-style Building Materials Co., Ltd., said the currencies of some emerging economies, such as Brazil and South Africa, are depreciating at a faster pace, so the effective exchange rate of the yuan is actually appreciating, weighing on Chinese exporters.

Wu Jianfeng, general manager of Hongyu Ceramics, another construction materials company, said that the company’s export volume had been stable over the past two years, while growth remained difficult.

“The reasons for the flat figures vary, including sluggish international demand, antidumping disputes, and others. Currency fluctuation is just one factor,” said Wu.

“The currency is not affecting too many of us. Though it has depreciated recently, we have also prepared for a gaining yuan in the future,” Wu said. “Our strategies for growth are to continue to invest in R & D and keep making new products with low price sensitivity.”









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